Amsha Product Design
Creative Direction
Product Design
Surface Design
Amsha is creating jobs, promoting education, and improving the quality of life in Africa through thoughtful product design, fair trade and environmental stewardship.
Using techniques passed down from generation to generation, Amsha's products are handcrafted from plant fibers, natural dyes and recycled materials keeping true to their ethical, earth-friendly mission.
We created a series of products that represent different aspects of Mother Earth – Sea, Desert, Prairie.
Sea
Inspired by inky blue waters and Japanese fisherman's ports.
Thick contrasting lines, accented by vintage nautical motifs and old-world sea shell forms.
Desert
Inspired by dusty landscapes and smooth geometric stone structures.
Colors of red clay and sand accented by pops of bright pink, clean shapes with traditional motifs.
Prairie
Inspired by vast valleys of tall grasses and wildflowers.
Raw, natural fibers in the colors of oat and wheat with subtle seedling prints speckling throughout.
Photo Credit Gurusurya
