University of West Georgia
Campaign Strategy
Creative Direction
Photo Direction
Art Direction
Visual Identity
Campaign Design
"Define You" Athletics Campaign
The world of sports is changing. The focus is no longer on what an athlete “should be” but rather on what the individual “can be.”
For UWG's Athletics Department, we developed a marketing campaign that shined the light on the student vs. the athlete. Because an athlete cannot perform at the their top level unless they are comfortable and confident with who they are.
Comfort & Confidence
In developing the direction for the visual campaign, it was important to showcase student-athletes with their good luck charms, favorite outfits, and distinguising and often quirky characteristics – in lieu of the typical sports jersey – to make them feel like the best version of themselves.
The result?
A more engaged student body and a more inspired faculty, leading to a re-imagining of how students, in all departments, are represented throughout the university.
