Adélie
Branding
Packaging
Shipping Experience
Social Strategy
Copywriting
Digital Marketing
Press Kit
Adélie is a Latina-owned organic, plant-based skincare brand challenging ageism by empowering women to proudly embrace their evolving skin.
The global ingredients represent an ovation to each and every hand that has participated in a plant’s cultivation and harvesting, all the way up to the final formulation of each product. From family owned small farmers to Women Co-Ops in South Africa—Adélie chooses to work with manufacturers that empower economic independence and fair wages for these communities.
We created a brand identity that pays homage to the regions where the ingredients are thoughtfully harvested: South America, South France, Chile and Morocco.
Each topographic map of these regions were re-imagined into stunning patterns, capturing the natural beauty of the individual landscapes.
Photo Credit Adélie & Aliado